King Abdullah Sports City Sponsor Memento
Kashida was commissioned by the Ministry of Sport KSA to create a bespoke memento trophy targeting potential sponsors for Jeddah's King Abdullah Sports City (KASC). The newly inaugurated stadium is referred to by locals as 'the jewel', known for its silver exterior. Kashida created a chrome-cast model of the stadium atop a clear green crystal base to relate to Saudi Arabia. On each stadium casting is a laser-etched disc containing the sponsor's branding and a special QR code. The memento sits on a wooden base with a concealed drawer containing a luxury leaflet about KASC, co-branded with the sponsor's logo alongside the Ministry's and KASC's logos.
30 x 30 x 13 cm
Chrome-cast 3D printed model with clear green crystal and wooden base