Sustainable Design that Lasts.

Acclaimed design studio, Kashida, creates luxurious home décor in beautiful Arabic calligraphy that adds a Middle Eastern touch to contemporary pieces. Launched in 2011 by Elie Abou Jamra and Mirna Hamady, the label transcends traditional manifestations of the beautiful letterforms by bringing them to life through bespoke, functional designs.

Follow our journey
  • arabic home interior design

    Points of sale

    Click here to discover retail stores carrying Kashida products across the region

  • arabic calligraphy designs

    Press features

    Kashida has been featured in several regional and international media portals. Click here to view a selection of features.

  • kashida dubai

    Media inquiries

    We would love to chat about our brand, anytime! Get in touch to interview members of our team or the co-founders.



    Kashida balances between machine and man. The vast majority of our collections are finished by hand, through delicate artisanal techniques.


    Bespoke design

    Because we work with words and letters, we offer a bespoke customization service. Explore the world of customization where no two pieces are alike!


    Quality assurance

    Our products are built to last. If you are unhappy with the quality for any reason, we will replace the piece immediately.


    Worldwide shipping

    We love it when Kashida’s pieces land in different time zones and hemispheres. Read more about our delivery terms, we offer free shipping!


    Dedicated customer service

    Our sales team is always ready to answer your questions online, over the phone or through text messaging. A smooth shopping experience is guaranteed.


    Arabic calligraphy

    Fascinated with Arabic calligraphy since college, we decided to create a full-fledged brand celebrating its beauty through functional design pieces.

Watch our story

  • Online

    Shop our entire collection, anywhere you are in the world. Our online shop is the easiest way to access the full range of designs.

  • Retail stores

    Select designs from Kashida can be found in selected stores. Click here for updates about our list of re-sellers.

  • Exhibitions & Pop-ups

    Throughout the year, we take part in exhibitions and pop-ups. Follow our social media portals or sign up to our mailing list for updates.

arabic furniture

“We’re often asked why we solely focus on Arabic calligraphy. There is so much yet to explore at Kashida with Arabic calligraphy. It is a world so rich and vast. This is just the tip of the iceberg.”

Mirna Hamady

Creative Director and Co-founder

Get in touch