Shamal Holding commissioned Kashida to come up with a gift to be sent from the office of its CEO during Ramadan. Their request was that the gift must evoke UAE cultural significance whilst relating to the holy month of Ramadan. During Ramadan, Muslims fast from food and water, so the concept of a clay water jug fit the brief perfectly. In Bedouin tradition, clay making is a revered craft, passed down through generations, blending functionality with intricate artistry. As one breaks his fast, a water jug becomes a vital vessel. feature vessel. The handmade terracotta jugs combine traditional craftsmanship with natural insulation, keeping water cool and refreshing.
